Web Analytics is the process to analyze a Website to understand its optimization level, visitors’ traffic, search engine ranking, targeted keywords and other data. Applications of Web analytics helps to measure the results of both Web- and printing media-based advertising campaigns.

There are two types of Web analytics: on-site and off-site. On-site Web analytics analyze the commercial aspect your Website. It helps to measure the visitors’ traffic. Off-site Web analytics is Web analysis and measurement of its visibility, potential audience, and comments.

The SEO professionals can gather the data on number of page views, visitors, clicks on text advertisements, etc. In the past, Web analytics usually refers to the on-site management of visitors. However, the development of Web analytics tools brings both of its options in front.

Let us have a look on two main methods to collect data for Web analytics. First is logfile analysis to read the log files stored on the Web server and other is page tagging to use JavaScript on each Web page for notifying third-party server.

Informational Resource: http://en.wikipedia.org/wiki/Web_analytics