Web Analytics is the process to analyze a Website to understand its optimization level, visitors’ traffic, search engine ranking, targeted keywords and other data. Applications of Web analytics helps to measure the results of both Web- and printing media-based advertising campaigns.

There are two types of Web analytics: on-site and off-site. On-site Web analytics analyze the commercial aspect your Website. It helps to measure the visitors’ traffic. Off-site Web analytics is Web analysis and measurement of its visibility, potential audience, and comments.

The SEO professionals can gather the data on number of page views, visitors, clicks on text advertisements, etc. In the past, Web analytics usually refers to the on-site management of visitors. However, the development of Web analytics tools brings both of its options in front.

Let us have a look on two main methods to collect data for Web analytics. First is logfile analysis to read the log files stored on the Web server and other is page tagging to use JavaScript on each Web page for notifying third-party server.

Informational Resource: http://en.wikipedia.org/wiki/Web_analytics

The keyword analysis is a proven technique for result-oriented search engine optimization. It should be done in a clear way in accordance with market standards.

If you want to perform an effective keyword analysis then read out below tips to improve keyword analysis skills.

1.  Select three to four keyword research tools to find out the important keywords. Compare their results according to the number of pages being indexed for them.
2.   Have a good product strategy. You must know when and where your products are in the highest demand. It’s better to have location-specific services on your Website.
3.  The necessary but critical part is to analyze your competitive Websites. You can study competitors’ site to improve the quality of your keywords.
4.  Use vertical search to narrow down the searches to set your focus on prospect keywords.
5.  The keyword analysis will not be good unless you know what visitors want. Awareness about the users’ need and their typed keywords while visiting your Website.

Above tips will help you to make an effective keyword analysis.